Everyone wants to be a rock star. Because when it comes to cool, they have it all—the attitude, the confidence, and of course, the hair. Supercuts is the category leader in value-centered salons. To set their brand part in this crowded market, we created “Rock The Cut,” an integrated campaign driven by up-and-coming bands and musicians. It lets everyone know, when you rock a fresh cut from Supercuts, you’ll walk out with rock star swagger.
“Rock The Cut” was featured as AdWeek.com's Ad of the Day, and has received props from Luerzer’s Archive, ReelChicago, and Forbes.com.