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Everyone wants to be a rock star. Because when it comes to cool, they have it all—the attitude, the confidence, and of course, the hair. Supercuts is the category leader in value-centered salons. To set their brand part in this crowded market, we created “Rock The Cut,” an integrated campaign driven by up-and-coming bands and musicians. It lets everyone know, when you rock a fresh cut from Supercuts, you’ll walk out with rock star swagger. 

“Rock The Cut” was featured as's Ad of the Day, and has received props from Luerzer’s Archive, ReelChicago, and