COPYWRITER

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Heinz

 MAHOMES 57

When NFL sensation Patrick Mahomes declared his love for ketchup on steak, the world cringed. He was taunted, dogged, and dropped from fantasy teams all over the country. But we wanted him to know we had his back. So we issued the Kansas City Chiefs quarterback a friendly challenge.

This is how one tweet and zero dollars turned into half a billion impressions. A tweet that had the entire NFL universe talking about…

Ketchup.