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MAX by Maxwell House

It’s hard always being “on.” We have side hustles, social lives, night classes and morning workouts. Not to mention work tomorrow. Sometimes we need a little help staying “on.” That’s where MAX comes in. It’s not just the caffeine we crave, but the antioxidants we need to keep us healthy and energetic. Because our passions never turn off. And neither will we.

This grab-and-go iced coffee delivers on flavor and energy. It's got the pep you need to keep you going, and the great coffee flavor you'd expect from one of the longest selling brands out there.


We extended the campaign to social platforms with quick-hitting content.   

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